Facebook: distribution of global audiences 2025, by age and gender

Published by
Stacy Jo Dixon,
Jun 19, 2025

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. 

Facebook connects the world

Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram.

Facebook users

The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Distribution of Facebook users worldwide as of February 2025, by age and gender

CharacteristicFemaleMale
18-24 9.1% 12.7%
25-34 12.7% 18.5%
35-44 8.7% 11.7%
45-54 5.7% 6.6%
55-64 3.9% 4%
65+ 3.4% 3%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of Facebook users9.1%9.1%12.7%12.7%8.7%8.7%5.7%5.7%3.9%3.9%3.4%3.4%12.7%12.7%18.5%18.5%11.7%11.7%6.6%6.6%4%4%3%3%FemaleMale18-2425-3435-4445-5455-6465+
0%5%10%15%20%25%

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Release date

February 2025

Region

Worldwide

Survey time period

February 2025

Age group

18 years and older

Special properties

based on addressable ad audience

Supplementary notes

Values may not sum up to 100 percent due to rounding.

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